Branded Content Creation

Video content continues to play an increasingly important role in communications strategies for brands. Creating entertaining, engaging and timely video content, that audiences want to watch and media want to use, is at the heart of everything we do. Our award-winning in-house team of directors, producers, editors, scriptwriters and creatives have a passion for narrative- driven video content - ranging from TV and digital commercials, editorial news packages, through to 360, animation and short-form documentaries. Whether it’s filmed at our in-house studio in Elstree, or created onsite anywhere across the world, we help our clients reach their target audiences and get the results they need.


We understand how consumer behaviour and engagement is key to creating successful campaigns for today’s connected audiences. Pioneering a unique ‘under-one-roof’ model, we create hard- working advertising campaigns of the highest quality that deliver standout results, as well as unrivalled time saving and financial efficiencies. We are the trusted partner of multiple brands who rely on us to deliver dramatic, engaging content; managing everything from creative development to delivery across all platforms.

Content Communications

Our expertise in global media relations is complemented by our in-depth knowledge of video and live production.With 15 years experience in developing creative, content- based communications strategies for brands, we are experts in generating UK and global coverage across broadcast and digital news platforms. Our dedicated, multi-lingual team not only have a deep understanding of the global media landscape, but a comprehensive and unrivalled network of trusted contacts. We liaise with media every day to get your story, spokespeople and content in the news - and use this insight to shape our communications and content recommendations for clients.

Content Distribution

Our teams work across the international media landscape on a daily basis, liaising with broadcasters, media buyers, agencies and brands. We oversee all above, below, and through the line distribution services, understanding feeds, formats, media platforms, tracking and delivering content to those who need it, in the way they need it. We also provide our clients with a digital watermarking and tracking service, bringing industry-leading, global broadcast monitoring and reporting for their content-led projects.

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Digital & Social Media Activation

The digital and social landscape is rapidly evolving. As a result, brands increasingly demand high quality, impactful, shareable content. Our team covers a range of services including multi-platform brand development, paid global distribution, and social audience growth strategy.

Global Media Centre

The Global Media Centre (GMC) is Sassy’s digital content distribution platform and newsroom. The GMC gives broadcasters, journalists, and bloggers quick and easy access to a range of our clients’ multi-media assets, including B-Roll, HD video, high-res images and press releases - free of charge, without copyright restrictions, and at any time they need it. With over 15,000 active media users, the GMC also offers our clients the ability to monitor and track who is engaging with their content, via industry-leading analytics, trackable logins, and a secure client area where coverage is uploaded during and post-campaign.

Post Production

Whether using our in-house edit suites, sound and motion graphics studios, or working on-site at an event or launch, we deliver premium work on an industrial scale. Our post production facilities include 2D and 3D motion graphics, animation, sound recording/design, and music composition. Core services also include the reversioning of TV, cinema and digital advertising to meet international broadcast standards. We constantly invest in the latest software and technology and smarter ways of working - ensuring our clients always have access to world-class facilities.

Talent Consultancy

We have direct access to the world’s best talent using our personal relationships & established international network. We source the right talent for any project, then negotiate, contract and project manage the entire process.